The innovation
Back to Discover / Cheerwin
Business models
A different way to build convenience retail.
The story behind a network of 6,600 stores
Cheerwin
Business inquiries are reviewed by Wormhole Ventures. An introduction is not guaranteed.
Based on a founder interview
Editorial perspective
Why it matters
Innovation is not always a device. Distribution, operations and the right retail format can change how customers are reached.
Discovery notes
What makes it interesting
Who might find this useful
For retail operators, distribution specialists and companies studying local-market store networks.
- Store networks outside the largest urban markets
- How distribution and local operations shape a retail format
- What founders learn from operating at scale
Questions worth asking
- Which operational decisions make this model distinctive?
- How do store economics and distribution work in practice?
- Which partnership formats, if any, are actually open?
Editorial research directions, not a verified claim of product performance, availability or an open partnership.
Meet the people behind it
The founder story
Zhu Jun, general manager of Cheerwin, built a business across thousands of convenience stores the big chains had written off.
Zhu Jun · Cheerwin
Watch the interview →